6 Tips for Your Social Media Campaign
1. Aim for the right audience: A common mistake when trying out social media is to court everyone. If you’re a national non-profit for interior decorators, you’re not going to get much out of trying to connect with lawyers. How do you find your audience? Go to where they hang out – this could be a group on LinkedIn or a conversation on Twitter that is using hashtags. Be creative. Think like they do. Try anything but blanked attempt to gain as many followers, Likes or connections as possible.
2. It’s not about you: Shoveling your own content onto your social networks without taking an interest in others is the kiss of death. Rather than trying so hard to get them to read your stuff, reel them in first by being interesting, and post your content carefully so that they don’t feel like they’re being sold to. In addition to entertaining and informing them (see No. 3), see what they’re talking about and enter conversations about it. Don’t be frustrated – it takes a while to build a following, so don’t give up.
3. Be interesting: We can’t all be the next viral sensation, but create all content as if you’re trying to go viral. Be useful, be funny, be entertaining, be informative without being boring – just think about your audience and what they’re likely sharing with all their friends. While most of it should be pertinent to your field, you can throw in a little bit of general audience stuff here and there.
4. Know your platform: Audiences vary among Facebook, Twitter and LinkedIn. On Facebook, for example, you would post less frequently than you would on Twitter. Consider your demographics when you start cultivating your audience. For example, two of the newest social networks – Pinterest and Google+ – have very distinct audiences. Whether it was planned or not, Pinterest has a reputation as the place to be for women who like to clip recipes, as does Google+ for its large techie following.
5. Create a posting schedule: It can be a daunting task to keep up your social networks, but it must be done. Keeping your profiles alive is very important, and it must receive a systematic approach. In addition, you may want to start slow and not try to launch several social media networks at once. It all depends on your availability. Just be sure to place emphasis on the ones you’d have the most success with. It’s better to do one or two really well than to spread yourself too thin and have no results at all.
6. Measure your results: Use toolsthatmeasure the size of your audience, who’s reading your stuff, who’s responding to it, and who’s sharing it. Find a program that’s best for you and keep weekly reports on your progress. Seeing what’s working and what’s not will be key to future strategies.
Publisher: Raharney Capital, LLC